Vivek Couto
Executive Director and
Co-Founder, MPA
#Online
#Growth
#Monetization
The Next Stage of Growth & Monetisation in Online Video : Local & Global Perspectives
Session 1 11:25 – 11:45
Vivek Couto is Executive Director and Co-Founder of Media Partners Asia (MPA). MPA, established in 2001, is a leading independent provider of advisory, consulting and research services, focusing on media and telecoms in Asia Pacific. MPA also operates AMPD, established in 2019. AMPD uses passive measurement to provide customer behaviour data and insights across the online landscape in 13 global markets. AMPD software decrypts title level consumption and first view data for online apps across categories including online video, music, telco connectivity, advertising, gaming and commerce. The fusion of title level and first view data with AMPD metadata and supply level databases drives category insights. AMPD won the Best International Media Research Award at the 2023 UK Mediatel Media Research Awards, which recognizes organizations driving innovation in research.
At MPA and AMPD, Vivek leads teams to offer clients actionable market and consumer research, various advisory services, M&A-related due diligence (DD) and independent appraisals. MPA has also been involved as an Independent Consultant the IPOs of numerous broadcasting, content, streaming, telecom and pay-TV companies in APAC and the US. MPA also hosts the leading annual summit APOS, Asia’s premier event for the TMT industry with global impact. MPA and AMPD include online video platforms, content producers and studios, telecom and pay-TV operators, advertising agencies, private equity and financial investor and various government & industry bodies.
Vivek is on the Board of Directors at Infocomm Media Development Authority (IMDA) of Singapore. Previously, he was a senior analyst at Kagan Group, a subsidiary of global media research company Paul Kagan Associates, working under Paul Kagan. Vivek is a graduate from the London School of Economics & Political Science with a BSc Economics degree and an MSc Economics degree in International Political Economy.